Honey Bunches of Oats is so good, it practically rhymes with delicious—so we leaned into that.

This campaign brings playful, sing-song rhymes to life through charming, bite-sized stories. The result? A catchy earworm that’s just as hard to forget as the cereal itself. Paired with a vibrant, diverse cast, each spot reminds viewers that Honey Bunches of Oats is made for everyone.

My role focused on early design exploration and social extensions of the campaign.