ART DIRECTION 👩🎨 BRAND STRATEGY 💻 VISUAL IDENTITY 🎨 MOTION GRAPHICS 👾 DECK BUILDING 📊
AT&T 📲 FITBIT 🐋 PAYPAL 💳 NIKE PITCH 👟 NERDWALLET 🤓 CREDIT KARMA 🪴 CRICKET WIRELESS 🟢 HOSTESS 👩🍳 CARL'S JR. 🍔 CHIPOTLE 🌯 STRAVA 🏃♀️
Lead the creative development of online video campaigns for the AT&T brand, contributing to a major rebranding initiative. Oversee social content across social platforms TikTok and Snapchat, ensuring platform-native storytelling. Direct photoshoots, collaborate with creative directors on video production, and mentor junior talent from concept through execution.
Partnered with top agencies and in-house teams to deliver creative work for major brands, including new business pitches for Strava at Conscious Minds, campaign work for PayPal via Iris, and internal initiatives at Credit Karma. Also developed and designed websites for creative small businesses, blending strategy with clean, modern design.
Focused heavily on new business pitches, helping secure several major accounts. Worked across high-profile brands including Chipotle, Synovus Bank, and Halo Top. Mentored junior teams, strengthening both creative output and leadership experience.
Led visual concepting and production across broadcast, print, digital, and OOH for a wide range of clients. Served as creative lead on a full rebrand of Cricket Wireless, including multiple award-winning campaigns. Helped launch Hostess cereal lines (Twinkies, Honey Bun), and elevated brand aesthetics for Fitbit, Shutterfly, and Honey Bunches of Oats. Played a key role in winning new business pitches for Carl’s Jr. and NerdWallet.
AGENCIES
ARGONAUT INC.
DELOITTE DIGITAL
CONSCIOUS MINDS
IDCO STUDIO
CRITICAL MASS
HOWDY,
I’m Mica, like the mineral. I have a few more opinions on campaigns. I love building concept-heavy ideas that make brands feel elevated and human. I’m drawn to work that balances story, humor, and craft that connects on more than one level. Much like my namesake, I’m made of many layers (creative, strategic, slightly chaotic). Let’s make something cool together.
MY WORK
I create concept-driven work that blends visual storytelling with a sharp, modern aesthetic. Whether it’s a national campaign or a social-first video, I aim to make ideas feel both thoughtful and culturally relevant. My style leans clean and intentional—with an eye for composition, subtle humor, and moments that feel emotionally grounded, even in unexpected places.
CRITICAL MASS | SENIOR ART DIRECTOR
2022 - PRESENT
Lead the creative development of online video campaigns for the AT&T brand, contributing to a major rebranding initiative. Oversee social content across social platforms TikTok and Snapchat, ensuring platform-native storytelling. Direct photoshoots, collaborate with creative directors on video production, and mentor junior talent from concept through execution.
FREELANCE | SENIOR ART DIRECTOR
2020 - 2022
Partnered with top agencies and in-house teams to deliver creative work for major brands, including new business pitches for Strava at Conscious Minds, campaign work for PayPal via Iris, and internal initiatives at Credit Karma. Also developed and designed websites for creative small businesses, blending strategy with clean, modern design.
DELOITTE DIGITAL | ART DIRECTOR
2021 - 2022
Focused heavily on new business pitches, helping secure several major accounts. Worked across high-profile brands including Chipotle, Synovus Bank, and Halo Top. Mentored junior teams, strengthening both creative output and leadership experience.
ARGONAUT INC | ART DIRECTOR
2017 - 2020
Led visual concepting and production across broadcast, print, digital, and OOH for a wide range of clients. Served as creative lead on a full rebrand of Cricket Wireless, including multiple award-winning TV campaigns. Helped launch Hostess cereal lines (Twinkies, Honey Bun), and elevated brand aesthetics for Fitbit, Shutterfly, and Honey Bunches of Oats. Played a key role in winning new business pitches for Carl’s Jr. and NerdWallet.