CLIENT
CRICKET
WHAT WE DID
Creative Campaign
Visual Concept
Design
Animation
AWARD WINNING EXPERIENTIAL
What starts as a perfect holiday plan—four friends traveling across North America—quickly shifts. In Four for the Holidays, our animated short follows their festive adventures through the US, Mexico, and Canada. But something’s missing.
Because the best holiday plan isn’t about the destination—it’s about being together. (Also, yes: surprise cameos from T.I. and WWE’s Bayley.)
CLIENT
CRICKET
WHAT WE DID
What starts as a perfect holiday plan—four friends traveling across North America—quickly shifts. In Four for the Holidays, our animated short follows their festive adventures through the US, Mexico, and Canada. But something’s missing.
Because the best holiday plan isn’t about the destination—it’s about being together. (Also, yes: surprise cameos from T.I. and WWE’s Bayley.)
PRESS JUNKET
To bring this idea to life, we utilized a cutting-edge real-time capture technology to allow the actors behind our animated Cricket characters to participate in a social live-stream event. The actors were transformed on-screen, in real-time to embody their animated counterparts and answer host queries, audience questions and participate in fun on-camera games – all to promote their recent film, Four for the Holidays.
This innovative and original technology gave people a chance to talk to animated characters in real-time for the first time ever, setting a new standard in branding and animated movie promotion.
It became one of the most successful social initiatives in the brand’s history.
+10M
IMPRESSIONS
+5M
VIEWS
+5M
ENGAGEMENTS
CREDIT
Agency: ARGONAUT Inc.
Associate Creative Director: Shravan Hegde, Kamil Kowalczyk
Sr. Art Director: Brittany Rivera
Sr. Copywriter: Jacque Vavroch
Production: Pysop
Directors: Marco Spier, Jack Anderson