I’ve worked on just about every corner of the Cricket Wireless brand—from large-scale campaigns to experimental one-offs. With a client open to pushing creative boundaries, we were able to test the limits of what a wireless brand could look and feel like. We launched a social campaign partnering with a range of artists to bring fresh energy to the brand, explored behind-the-scenes storytelling to give audiences a peek into the making of our spots, and found creative ways to keep things playful, unexpected, and human across every touchpoint.