On a campaign to change AT&T's brand voice and move away from their iconic Lily branding, we teamed up with BBDO to create a multimillion-dollar campaign that features several talented people who prove how connection can change the world.

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My role in this campaign was to take the talent from the main spots and give them a social twist. My copywriter and I were on set building social campaigns as things were being shot. We had to work quickly to think of how to create our social-friendly clips.

The power to connect is the power to change.