top of page

Connection Changes Everything

On a campaign to change AT&T's brand voice and move away from their iconic Lily branding, we teamed up with BBDO to create a multimillion-dollar campaign that features several talented people who prove how connection can change the world.

My role in this campaign was to take the talent from the main spots and give them a social twist. My copywriter and I were on set building social campaigns as things were being shot. We had to work quickly to think of how to create our social-friendly clips.

The power to connect is the power to change.

digital video



Group Creative Director - James Leal-Valias

Creative Director - Lauren Barrett

Director - Stacy Wall

Photographer - Magdalena Wosinska

back to projects
bottom of page