In the largest Cricket Wireless campaign to-date, we took the iconic characters out of the behind-the-scenes world of commercial acting and into the real world. In this newly branded version of Cricket, our characters are friends to everyone with a phone—and represent the down-to-earth, friendly approach Cricket takes to wireless. This campaign was run by my partner and I from broadcast to banners and beyond. Being that I am majorly inspired by music videos (my love for them is what got me into advertising), getting to work with director Paul Hunter made this truly a dream come true campaign.